Nationale-Nederlanden (NN) supports people throughout every stage of their financial journey from banking
and insurance to expert advice. For this campaign around North Sea Jazz, we translated that idea of support into the world of music.

Together with NN, we celebrated Gaidaa, an emerging Dutch artist making her debut at North Sea Jazz. Positioning NN as a supporter of emerging talent, we created a short documentary following her journey to one of the biggest stages of her career.

To build excitement around her performance, we brought the campaign into the streets of Rotterdam. Posters appeared across the city, a large-scale mural was unveiled, and a photography exhibition at the NN Café in Rotterdam Central Station introduced commuters to Gaidaa and her story. The campaign culminated in a packed venue for Gaidaa's performance at NN North Sea Jazz 2022, turning her debut into a memorable moment for both the artist and the audience.

Behind the camera
Agency - Dentsu Creative
Creative - Lisa de Neve & Lotte Vos
Producer - Sophie 
Account- Dirk Jan & Eveline

Productie Company - RubenPaulRuben
Photography - Sebastian aka Segraphy
Director - Ruben Faber
Producer - Kitty Slagter
DOP - Jim Stuurman
AC - Kasper Stegeman
Gaffer - Wiegert de Vries
Sound - Roberto van der Eijnden
PA - Luca Somlyai
MUA - Minx IJzer
Mural - Karski and Beyond